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Why commission an analogue shoot and how is it different from digital? 

Today the emphasis is on quantity and the ‘C’ word - content. Clients expect that anything can be changed in retouching and now with AI capabilites on offer almost anyhing is possible. But hang on a minute, is this what you really want? Trust in what we see is diminshing by the day - can you really be sure that your images reflect the values of you and your business? 

Shooting analogue is not the same as digital. On an iPhone it may not be possible to tell a digital image from an analogue image but you can be sure the process will lead to a different outcome. And dont be shy, tell your clients, customers and followers why you have chosen the analogue path, they will get it.